HBO | GAME OF THRONES X LADBIBLE
Initiated and led the digital PR campaign between HBO and LADBible, which was a first of its kind – generating over 44m impressions during the initial campaign which included the creation of branded content, organic posts (viral), articles and coverage for all GOT activity throughout partnership.
HBO | GAME OF THRONES DRAGON EGG PRESS DROP & LAUNCH EVENT
Managed the GOT 4K release campaign, where special re-creations of the iconic Dragon Eggs were produced and sent worldwide to key influencers and media with various unboxing videos appearing across social.
I also produced a PR launch party and branded screening event hosted by Sue Perkins which served up an immersive VR experience, roaming White Walkers, ‘Blood of the Dragon’ punch, a DJ set from Reggie Yates, and screens displaying 4K quality throughout.
Responsible for the guest-list which ensured the event was attended by influencers, celebrities, and press.
The event generated significant coverage internationally, across social, online and print reaching over 200m people (including Mail Online & Evening Standard).
HBO | LEADING LADIES X INTERNATIONAL WOMENS DAY
To celebrate International Women’s Day I was responsible for a HBO Catalogue activation that consisted of a digital (EST campaign) and event.
As well as production of the consumer advertising, I produced a private screening of HBO’s best female-led shows, an afterparty and an all female industry panel discussion with Chidera Eggerue, Gena-mour Barrett and more, hosted by BBC Radio’s Clara Amfo at the Bulgari Hotel.
Producing the event blueprint, HBO Canada were able to duplicate the event, hosting free screenings and an ‘Insecure’ panel discussion at the Toronto International Film Festival (TIFF) with 400 people in attendance.
The campaign saw a significant increase in digital sales of our female led titles such as GIRLS and Insecure, plus a growth in revenue for smaller titles screened such as Olive Kitteridge, Mildred Pierce, Divorce. International press, competition winners and influencers invited across UK, Europe and Canada, generated over 7 million impressions.
HBO | THE DEUCE X PHINEY PET
For the release of HBO’s TV Series ‘The Deuce’ on home entertainment, I collaborated with fashion designer Phiney Pet to create bespoke hand painted jackets inspired by the 1970’s style and iconography within the show for a limited edition collection.
The jackets were included in competitions and press drops, additional items included an array of branded products, such as; Crosley Record Players, premium poker sets, whiskey glasses and more.
HBO | GAME OF THRONES LOCATIONS PRESS TRIP
Managed the international involvement for the GOT Locations Press Trip in Iceland which secured coverage across multiple publications in France, Germany, Italy, Australia, Canada, Benelux, Nordics, Spain and UK.
HBO | BIG LITTLE LIES LOCATIONS PRESS TRIP
Managed the international involvement for the Big Little Lies Locations Press Trip in Monterrey which secured coverage across multiple publications in France, Germany, Italy, Australia, Canada, Belgium, Nordics, Spain and UK.
