LIVITY, SENIOR CREATIVE PROJECTS DIRECTOR
Nov 2023 - Present
LIVITY is a purpose led youth and culture advertising agency.
Creative Production: End-to-end creative production for video, audio and photo campaigns - working with directors, influencers, talent, graphic designers and animators across the UK and globally.
Leadership: Responsible for the delivery of best-in-class content, strategy and research projects within culture and purpose, through leading and inspiring cross functional teams.
Strategy: Developing creative and innovative multi-channel campaign strategies for gen-alpha, gen-z and millennial communities.
Creative: Concept ideation and pitch development for event, influencer and social campaigns.
Art Direction: Creation and development of visual ideas, leading creatives to produce Livity brand products and content.
Marketing Project Direction: End-to-end management of ATL and TTL marketing campaigns (research, strategy, creative development, production, post and analysis).
Client Services: Comms and account management for clients across the food, tv, advertising, gaming, fashion, healthcare and government.
Commercial: Responsible for achieving maximum profitability for each client project; meeting and exceeding annual client forecasts.
Youth Expertise & Culture: Providing insights on latest trends in youth culture and cross industry marketing communications.
AMAKA STUDIO, MARKETING & PR DIRECTOR
Oct 2020 - July 2023
(Brand Marketing Manager: Oct 2020 - June 2021)
AMAKA is a media-tech platform spotlighting women from Africa and across the diaspora, through editorial, events and more.
Marketing Strategy: Responsible for the overall Brand Marketing goals and strategy for the business including comms, positioning, creative development, and engagement based on insights, regularly updating and presenting to CEO
Social Media: Devising strategies to grow and engage social media audience as well as creative design, content curation, PR campaigns, influencer marketing and events.
Events: Responsible for the ideation and production of high-quality IRL and virtual events, spanning across educational workshops, cooking classes, finance webinars, pop up stores and live music.
PR: Managing and devising creative PR activations as well as press and publicity for AMAKA.
Consumer Marketing: Responsible for creating lifecycle programs including recruitment, retargeting and retainment for global subscribers / audience.
Omni-channel Marketing: Defining engagement KPIs and analyse data in partnership with Digital and Social Media teams.
Team Management: Leadership of a team of professionals responsible for ATL, TTL, and BTL marketing; inspiring continuous improvement, experimentation, creative problem solving in order to produce best in class performance.
360 Campaign Management: End-to-end management and production for brand, editorial programmes, products and partnerships across all channels.
Campaign and Brand Creative Development: Provide creative direction and feedback to agency teams to ensure all is on brand, on time, and on strategy.
Research & Insights: Collaborate with product and digital team to lead priority consumer insight studies and market research
Stakeholder Management: Cultivate positive relationships with appropriate agencies, companies, talent, creatives, and other relevant stakeholders to forward the AMAKA brand.
WARNER BROS., BRAND AND MARKETING CONSULTANT
May 2019 - December 2019
Inspired and enabled brand and revenue growth for the Harry Potter, Fantastic Beasts and the Wizarding World franchise.
Creative: Worked with internal stakeholders and agencies to deliver franchise PR activations, marketing materials, artwork and toolkits.
Strategy: Partnered with key divisional stakeholders to align on the WW brand strategy ahead of product launches, influencer programs and PR campaigns (Digital, Consumer Products, Themed Entertainment, Home Entertainment, Gaming etc.)
Campaign Management: Coordinated complex cross-divisional initiatives and strategy, including the management of approval submissions whilst liaising with legal and corporate comms.
Franchise Development: Devised brand ideas, activations, and tactics, alongside delivering strategy decks, brand guidelines, post campaign analysis’ for Harry Potter, Fantastic Beasts, Portkey Games and more.
OVIE SOKO, AGENT & SOCIAL MEDIA MANAGER (FREELANCE)
May 2019 - August 2019
Ovie Soko is a British professional basketball player who plays for Le Mans Sarthe and the Great Britain Men's National Basketball Team, who appeared on ITV’s Love Island 2019.
PR: Organised a digital campaign with Vogue, an advert with Sky Sports for The Ashes and appearances on Soccer AM, Supermarket Sweep and more.
Publicity: Arranged TV, Print and Radio interviews, including This Morning, BBC Radio, and exclusive first press interview with The Guardian/G2 Magazine.
Social Media Management: Managed story and feed posts on Instagram and grew audience from 5k – 2m followers in 6 weeks. In addition to organising sponsored posts with suitable brands.
Campaign Management / Partnerships: Managed and negotiated commercial deal with ASOS which included design, bespoke style edit, social and a launch event.
Influencer Marketing: Negotiated with merchandising and beverage firms such as Tropicana for short/long term campaigns and branded content.
LADBIBLE, SENIOR PROJECT MANAGER (FREELANCE)
July 2018 - September 2018
Campaign Management: Managed brand activations – liaising with clients and key internal teams to ensure clients KPI’s are met (impressions/reach, views, and community interaction).
Creative: Worked closely with producers and designers, to produce dynamic campaigns relevant for the LadBible audience. Projects included: In My Personal Space (Wrigley's Partnership)
Reporting: Ran live and post campaign analysis’ for clients.
Relationship management: Key contact for all stakeholders to ensure communication was streamlined; from the campaign planning, shoot dates, and live dates through to completion.
HBO, INTERNATIONAL PRODUCT MANAGER
May 2017 - June 2018
Campaign Management: Managed HBO international home ent. activations for titles incl. Game of Thrones, Big Little Lies, and The Deuce, maintaining HBO brand and title identities throughout.
PR: Managed global PR campaigns including press trips, junkets, talent interviews, press releases, press drops and PR schedule. Initiated digital partnership with, LADBible, which was a first of its kind – garnering over 44m impressions during the initial campaign.
Events: Produced dynamic PR events and managed team for key activations such as the GOT x Backyard Cinema experiential screening, HBO Leading Ladies for International Women’s Day (a first for HBO UK & Canada), and the GOT 4K launch which garnered coverage reaching over 200m across UK & Europe; all attended by celebrities, press, and influencers (UK & International).
Influencer Marketing: Led the ‘Game of Thrones Ambassador Programme’ and utilised domestic & international influencer contacts to support HBO releases and events.
Media and Creative: Briefed creative and managed consumer advertising (digital, press, social, outdoor, TV, retail), alongside the management of agency relationships.
AV: Briefed trailers for online and TV for physical and digital releases, this includes; the GOT x Sampha trailer for Season 7, HBO Brand Trailers, and titles such as The Deuce, and Big Little Lies.
Digital Marketing: Managed digital marketing campaigns for new & catalogue releases, through digital consumer advertising and targeting specific communities through influencer marketing.
Social Media Management: Executed marketing campaigns for paid advertising and organic posts across Instagram, Facebook, Twitter, and YouTube.
GWP: Briefed and sourced premiums with licensing dept. which included commissioning fashion designer, Phiney Pet to create bespoke jackets for The Deuce.
Product Management: Managed the packaging & POS design for HBO priority titles whilst working alongside print production, operations and design vendors to feed artwork into various schedules.
Finance & Reporting: Tracked and reported detailed overviews of Promotions, GWP and PR campaigns for key stakeholders. Also, managed campaign expenses in the Marketing Budget.
UNIVERSAL MUSIC GROUP/BRAVADO, INTERNATIONAL PRODUCT MANAGER
May 2014 - May 2017
Marketing: Managed the launch of global artist and retail brand partnerships in fashion and new business for UMG’s roster, including the Justin Bieber Purpose Tour x Eleven Paris collaboration.
Event Management: Organised the Justin Bieber Paris Pop Up Store from initial planning stages to execution, incl. logistics and promos. Core team member for Kanye West London Pop Up Store.
PR & Promotions: Created and organised campaigns for new releases i.e. competitions, meet and greets, and in-store appearances. In addition, managed creative for POS, online and on TV.
Social: Managed artist social media input from artists/retailers for international product releases and managing creative for social posts.
Campaign Management: Worked with key retail clients such as H&M, Eleven Paris, Zara, & Sandro to create bespoke product campaigns, in keeping with specific artist brand identity.
Product Management: Managed international licensing and merchandise activations from P&L, production, tracking, approvals and delivery in store & online.
Digital Marketing: Utilised digital platforms to communicate international product releases and promote artist/retail partnered events.
Creative: Briefed designs and campaign pitches for accounts and high profile artists including Ariana Grande, Travis Scott and Selena Gomez.
Product Development: Planned brand collaborations with artists using insights from trend reports.
TIANA MAJOR9, BRAND & PR MANAGER
July 2015 - November 2015
Tiana Major9 is a British singer/songwriter from Motown Records who has previously performed at Billboard’s 'Women in Music' and the BRIT awards alongside Stormzy
Marketing: Planning the artist’s market positioning, organising photo/video shoots. Content management for social media, website, and newsletter (including mailing list communications).
Management: Establishing and developing the artist’s brand identity through liaising with stylists, make-up artists, and designers for looks to use for photo/video shoots and performances. Plus, PR and Publicity for the artist.
Creative: Video editing, creating artwork assets, copywriting and creating GIFs.
Social Media Management: Increased social media following and traffic by 25% in 3 months. Created social media campaign for two Acoustic video releases, these gained over 2k views following initial releases.
Promotion: Running competitions to promote shows (supporting Alexandra Burke @ The Jazz Cafe) and managing promo campaign for releases (online/offline).
DISORDER MAGAZINE, SESSIONS EDITOR
February 2016 - September 2016
Live sessions: Created ‘Disorder Sound Checks’ which is a series of live sessions featuring up and coming artists.
Journalism and Content Management: contributing to the magazine website with new artist interviews. Posting content on the magazines social media accounts.
PHINEY PET, PR EXECUTIVE
February 2013 - September 2016
A London based womenswear label with designs featured in iD-Magazine, Wonderland, Vogue, The Guardian & MTV Online.
Publicity: Liaised with a network of influencers, websites, stylists, and fashion professionals etc. to attend the presentation.
Social: Assisted with marketing online for the designer across social.
Event Assistant: Freelance event assistant from September 2013 – Feb 2016 for collections at London Fashion Week.