HBO | GAME OF THRONES X BACKYARD CINEMA
I collaborated with Backyard Cinema to support the release of Game of Thrones Season 7 on home entertainment, and ran multi-territory fan competitions, across the UK, Spain, France, Benelux, Germany, Nordics and Italy to win tickets.
Producing a successful BYC x HBO takeover event which saw a complete GoT rebrand equipped with snow, Citadel Apothecary bar, the Iron Throne and Whitewalkers. The night was Hosted by BBC Radio 1’s Chris Stark, with attendance by press, UK and European influencers and celebrities such as Diane Buswell, Janette Manrara, Marcel Somerville, securing coverage on Melty.fr, Refinery 29, LADBible, The Culture Trip, Evening Standard and more.
HBO | GAME OF THRONES 4K LAUNCH PARTY & PRESS DROP
Managed the GOT 4K release campaign, where special re-creations of the iconic Dragon Eggs were produced and sent worldwide to key influencers and media with invitations and GOT 4K inside, with various unboxing videos appearing across social.
Produced a PR launch party and branded screening event hosted by Sue Perkins which served up an immersive VR experience, roaming White Walkers, ‘Blood of the Dragon’ punch, a DJ set from Reggie Yates, and screens displaying 4K quality throughout, attended by influencers, celebrities, and press.
The event generated significant coverage internationally, across social, online and print reaching over 200m people (including Mail Online & Evening Standard).
